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Our Story

Alitsa is an exclusive kids clothing brand born and produced in Turkey with a profound sense of craftsmanship and an all-inclusive offering, allowing multiple combinations for diverse, elegant and imaginative outfits that fully suit the needs of contemporary children from the age of 2 to 16.

Operating for over 35 years, Alitsa uses only high quality materials and precious fabrics such as jacquard with its intricately woven pattern or plain taffeta & velour; the thin and soft organza, which are skillfully matched and combined together. Focusing on creating uniqe and long lasting pieces, Alitsa’s collections are characterized by the use of original textures and designs with hidden details.

A Little Bit of History

Alitsa’s story begins with Izak Hason, the grandfather, who started the production of kids-wear in 1979 after the birth of his two daughters. After long years of being a successful kids-wear brand in Turkey the production passed on to the second generation; Verda, the daughter, who rebranded the company to the name Alitsa, the granddaughter, and expanded it’s reach to multi brand stores all around the world.


With generations of know-how, Alitsa continues to produce with the same philosophy since the beginning: continuous quality improvement and pioneering designs.

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